In collaboration with the Institut français, VIA has created the exhibition Le French Design, so Starck, so Bouroullec… that epitomizes the elegance of French Design. It illustrates the melting pot of cultural heritage and creativity that is French ‘art de vivre’.
To celebrate 40 years of VIA’s support for future design, forty international figures from the world of arts—including Christian Liaigre, Pierre Yovanovitch, Paola Antonelli (MoMA), Chantal Thomass (fashion designer), Gunjan Gupta (designer) and many more— were invited to form a ‘think tank’ to define the essence of le French Design and select their 40 favorite showpieces of lifestyle design. These 21st century pieces—designed by or for Ligne Roset, Fermob, Philippe Starck, Hermés, etc.—are considered to be iconic and will travel the world.
Ten values emerged from the work and discussions of the ‘think tank’, which helped to guide the choice of iconic pieces: Art de Vivre, Panache, Elegance and Touch of Luxury, Audacity, Cultural Openness, Heritage, Balance, Creativity and Industry, Savoir-Faire, and Sustainable Innovation. The result is the 40 cult objects seen in Le French Design, so Starck, so Bouroullec…
The scenography and artistic direction are designed by Jean-Charles de Castelbajac.